With so many projects in the works including numerous films and a television directorial debut on CSI: Miami it is likely Rob Zombie just found himself spread a little thin. An almost compulsive attention to detail both as a director and musician is what allows Rob Zombie the creativity and success he often achieves by juxtaposing completely random images, themes and musical influences together. Rob Zombie’s (fake) trailer for Werewolf Women of the SS staring Nicolas Cage can be seen as part of the Tarantino/Rodriquez, Grindhouse Movies, as well as being the 10th track on Hellbilly Deluxe 2. He is without argument a master in imagery–the kind that makes most people’s nightmares look like Candy Land inspired dreams. At best the songs on Hellbilly Deluxe 2 can be compared to scenes from one of Rob Zombie’s recent big screen horror films. Unfortunately, the rest of the album is lack luster in comparison. It’s too bad that Zombie (citing lack of time before he began touring) failed to make a video or even so much as send out releases of the single to the press thus, dooming “What?” to be quickly forgotten by press and fans alike. This radio friendly single with “a ha a ha a ha” chorus that easily latches on and doesn’t easily let go is exactly what non-hardcore Rob Zombie fans need to remind them why Rob Zombie deserves a second listen. By far the most well-crafted song on the album, “What?” has a distinctive industrial feel reminiscent of old-school Ministry complete with Zombie’s distorted raspy vocals.
Subsequently, the album’s first single “What?” was prematurely released to radio stations and on iTunes in early October 2009. The album originally scheduled for release in November 2009 was pushed to February 2010 due to a last minute change from Geffen Records to Roadrunner Records. Hellbilly Deluxe 2 is the fourth solo release from Rob Zombie, the White Zombie frontman turned film/television director.
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